Nutritional Supplement Solutions

From Formulation to Fulfillment: The Importance of Packaging

Your nutritional supplement is the culmination of careful formulation, precise blending, and rigorous quality control. But its journey to consumers doesn’t end there. Packaging is the final, crucial step in ensuring your product reaches consumers in optimal condition, maintaining its efficacy and safety.

Whether in cream, capsule, or powder form, proper packaging safeguards your supplement’s active ingredients from degradation caused by factors such as light, oxygen, moisture, and temperature fluctuations. It also prevents contamination and maintains the product’s overall stability, ensuring consumers receive the full benefits of your custom formula.

By protecting your supplement’s integrity, you’re not only preserving its quality but also safeguarding your brand reputation.

Trends in Supplement Packaging?

As younger consumers are increasingly focusing on health and wellness, the nutraceutical industry is seeing opportunities for rapid growth. Three qualities that consumers in this demographic look for in their nutraceutical product packaging are product safety and integrity, convenience, and sustainability. These priorities are, in part, what drive some of the trends that are currently emerging in the industry, such as:

Increased measures aimed toward maintaining brand integrity and preventing counterfeiting.	When purchasing goods intended for consumption or skin application, consumers want to be sure of the safety and quality of the product. In response, manufacturers are implementing measures to maintain their brand integrity and protect against counterfeiting. For example, they are beginning to integrate newer technologies, such as tamper-evident labels, holograms, color-changing/infrared inks, and fingerprint technology, in their product packaging.
Heightened focus on the convenience of product packaging.	Consumers generally gravitate toward products that are easy to understand and use. Today, there is a greater demand for packaged products that accommodate on-the-go use (e.g., resealable containers) and quick dispensing and disposal (e.g., single-use or blister packs).
Intensified push toward sustainable/environmentally friendly packaging.	New packaging techniques and technologies allow for the production of packaged products in smaller/thinner containers and smaller quantities, both of which translate to less material utilization. Lightweighting refers to the practice of using less material to create thinner and lighter packaging in the same size while rightsizing is the practice of reducing the size of the packaging container as much as possible while still allowing it to hold the same amount of product.

While all of these changes may result in an increase in the sale of nutraceuticals, supplement packaging companies should run compatibility tests before making any packaging changes. The packaging must always prioritize maintaining the integrity of the product for the safety of the consumer.

Questions?

To help customers decide on the best packaging solution for their project, we’ve compiled some information to answer a few of the most commonly asked questions about nutraceutical packaging.

Why is flexible packaging more convenient than rigid packaging?

Compared to rigid packaging, flexible packaging has many advantages. It is beneficial to manufacturers because it comes with lower material requirements and manufacturing costs. For consumers, it is more accommodating of convenient designs, such as single-use or blister packs.

What are some of the types of flexible packaging options available?

Flexible packaging comes in many different forms to suit a variety of applications. Common types of flexible packaging include:
Stick packs, Bags (available in gusseted and flat square/rectangle designs), Pouches (available in standing and gusseted designs, with a zipper option) & Sample size packaging.

What contract manufacturing & packaging options are available at ELIS?

At ELIS, our contract manufacturing and packaging operations accommodate a wide range of nutritional supplement products, including the following:
Soaps, Capsules, CBD powders and creams, Gel caps, Gels, Granules, Lotions, Powders (free and non-free flow), Seeds, Shampoos